Best of 2018

The shortlist has been determined via an anonymous online voting. The judges can give one to five points, five marking the highest score. Only categories with ten or more applications were put to a vote and only entries with three or more points are shortlisted.

Congratulations to all the winners and nominees!

01. Campaign & Idea of the Year

Winner
Godrej Nigeria

Find Your Beautiful

LSF|PR
Hair extensions brand, Darling was generally perceived by consumers as old and a second option when consumers couldn’t find their preferred brand. We worked on the re-launch of the brand in Nigeria, so far we have reached 90 Million+ people online and generated over 100+ pieces of media coverage since the brand relaunch activities kicked off on August 1st 2018.
Instinctif Partners

Suppport #WomenInHipHop Campaign

Despite the progress made and strides taken by the Hip-Hop genre, one thing that has remained constant in the culture of Hip-Hop is the promotion of subjugation, oversexualisation, and defamation of women. Instinctif Partners & Rouge sought to work with female artists to shape a new narrative around female MC's through a campaign that looked to garner support for #WomenInHipHop
WE Communications

Brands In Motion

WE Communications
Brands in Motion is an award-winning methodology that provides brands with a data-backed measurement of consumer perception. The research-based framework helps brands understand the internal and external forces affecting their momentum. Brands can then use these insights and measurements as a platform to strategically shift their momentum in line with their objectives.

02. Campaign & Idea of the Year (small budget)

Winner
UN Environment

#BeatPlasticPollution

2018 edition of World Environment Day saw the world rallying around a movement to “Beat Plastic Pollution”. This simple yet ambitious call to action, inspired governments, institutions and civil society to take meaningful steps to combat one of the great environmental challenges of our time. Individuals, business and governments were challenged to make changes to reduce their plastic footprint
Dotsure

Dotsure Doggy Day with Guinness World Records

Clockwork Media
What do you do when your new client comes to you, asking for assistance in helping them promote their insurance package for pets? You help them break a Guinness World Record™ of course. And that’s exactly what we did for our client, dotsure.co.za. We proposed an event where they would attempt to break the world record for largest gathering of dogs wearing bandanas in one place at one time.
Nestle's Products (Mauritius)

“#Monnbienkale

Blast Burson-Marsteller
The prevalence of non-communicable diseases is on the rise in Mauritius. #Monnbienkale campaign, a first in the country, was designed to raise the awareness on the importance of a good breakfast. For a total of 21 days, Nestlé Mauritius embarked on a mobile bus tour to sensitise Mauritians by providing them with nutritional advice and a free breakfast. 4,200 free breakfast trays were distributed.

03. Agency of the Year

Winner
Edelman South Africa
As the foremost communications marketing company in Africa, Edelman’s meteoric rise can be attributed to the fact that it does things differently. Several of the new staffers, for example, are not traditional PRs. They come from different backgrounds, including advertising, journalism and marketing, and they bring unique skills to the team.
Clockwork Media
Clockwork Media is a 90 people strong content and communications agency hell bent on helping our clients to communicate with their audiences in memorable, meaningful ways. Everything we do is based on the simple truth that if you know what story to tell, when to tell it and where, you can win hearts and minds. We are channel agnostic, believing that any agency worth its salt should be able to produce content in house and share it using the most appropriate channel, at any time.

04. Communications Team of the Year

Winner
Avatar

Avatar: in-house team on in-house brands

When there is a leader brand (Avatar) and a challenger brand (M&N Brands) the in-house communications team have to create and follow a very specific strategy to ensure that Avatar stays top of mind, while M&N Brands earns respect and credibility as it navigates unchartered territory. This team of two have done just that in just 12 short months.
TradeMark East Africa

TradeMark East Africa's - Regional Electronic Cargo Tracking System

TradeMark East Africa Communication team is comprised of four members thus: Communication Director (1), Communication Managers (2) and Communication Officer (1). We promote & strengthen TMEA's reputation & position by collaborating, creating, connecting and communicating. We tailor solutions to deliver on corporate and programmes communications. We collaborate & support TMEA's 3 regional programmes & 7 country programmes (over 100 projects) & partners, to capture & amplify outcomes & successes

05. Technology & Telecommunications

Winner
SAS

Meet the man who hears colours

WE Communications
For decades cyborgs have been regarded as sci-fi fantasy. But, in reality they are already among us. In fact, because of SAS, local media had the opportunity to meet the world’s only cyborg - Neil Harbisson - at the company’s #Road2AI event. Not only did the event generate €14 3607 in coverage, but it also provided media with a vivid idea of what AI is capable of, and what SAS is all about.
Dimension Data

Tour de France

WE Communications
Dimension Data revolutionised broadcast for large audiences through its sponsorship of Tour de France. But, despite its phenomenal tech contribution to the event, this was a story that had never been told. At least, not until WE leveraged it to capture the imagination of an audience of millions. For the first time in the event’s history, tech dominated the Tour de France headlines.
F5 Networks

2018 Cloud Africa Report

WE Communications South Africa
In an effort to expand its PR initiatives and cloud storytelling in Africa, F5 Networks commissioned WE Communications SA to explore the most effective way to conduct an insightful piece of research into the Cloud market and gain unique content. The results delivered high-volume earned coverage spanning many tier 1 titles and helped F5 to open meaningful customer conversations in the region.

06. Lifestyle & Culture

Winner
E! Entertainment

E! Entertainment How Do I Look?

Clockwork Media
Following on the highly successful launch of their very first reality show, The Search, E! Africa decided to reboot an old fan favourite but with a distinctly African feel. How Do I Look? South Africa launched to great fanfare from both the media and viewers, thanks in large part to a successful launch campaign from Clockwork Media.
Unilever

Modern Masculinity with Vaseline Men

Edelman
Vaseline Men is a staple local brand with an established heritage. However, the brand had become staid and seemingly out of touch with its modern male target audience, with whom competitor brands had gained traction. The #StartStrong campaign aimed to re-position the brand to appeal to this audience through key partnerships, while drawing on the brand’s heritage in a way that felt relevant.

07. NGOs & Associations

Winner
Wikimedia Foundation, Wikimedia User Group Nigeria

(Re) introducing Wikipedia to Nigeria

Anakle
In 2016, 28% of Nigerian internet users knew of Wikipedia. We partnered with 2 incredible celebrities to introduce ourselves. For young audiences, we worked with Emmanuella - a prominent YouTube comedian. For older audiences, Nollywood legend Peter Edochie reprised his role from Achebe’s “Things Fall Apart.” The campaign was viewed 17 million times, increasing Wikipedia awareness more than 71%.
Kenya Revenue Authority, Rwanda Revenue Authority, TradeMark East Africa, Uganda Revenue Authority

TradeMark East Africa-Regional Electronic Cargo Tracking System

3 revenue authorities in East Africa agreed to jointly track cargo online from port to destination. Hense, Regional Electronic Cargo Tracking System funded by TradeMark East Africa. A disruptive game changer that attracted a court case & consequent negative press. Threatening not only TMEA’s reputation but the project’s sustainability. Enhancing understanding & buy-in of the approach was critical

08. Multi-Channel Communications

Winner
Malaria Consortium Uganda

Giving Malaria the Boot!

Under the USAID-funded Malaria Action Program for Districts (MAPD), Malaria Consortium delivered behaviour change messaging before World Cup matches via mobile cinemas, radio spots, football commentators and community dialogues. The edutainment campaign increased expectant mothers’ uptake of free insecticide treated nets and intermittent preventive treatment by 6% and 12% respectively.
Girl Effect

Zathu: For a more equal Malawi

Bringing together the best of local Malawian culture and creativity, Zathu is a unique youth brand that uses the power of music and storytelling to tackle challenging topics around growing up - from friendships between girls and boys, finding the confidence to express yourself, harmful stereotypes and sexual reproductive health. Zathu helps girls to be seen, to be heard, and to achieve.
Old Mutual Limited

Anchoring in Africa - Old Mutual's integrated Communications Project

As a group with a vision to be Africa’s leading financial services provider, our key aim was to secure buy-in from all stakeholders about Old Mutual's Managed Separation strategy and primary listing on the JSE. We explained how it would unlock value and create growth opportunities. We also assured them that we remain customer centric and committed to Africa’s economic growth and transformation.

09. Reputation & Awareness Communications

Winner
University of Cape Town

'Slow the flow' water saving campaign

The University of Cape Town’s Communication and Marketing Department (CMD) in collaboration with the UCT Water Task Team developed the first phase of a communication campaign, #SlowTheFlow with the immediate objective of raising awareness of the water crisis and implementing water reduction strategies for the University. Water consumption decreased by 29% when comparing May 2017 with May 2018.
Bank of Africa - Kenya, National Epilepsy Cordination Commitee

Angaza Kifafa

Ekar
The “Angaza Kifafa” campaign is the Kenyan nation wide Epilepsy awareness campaign. It was designed in form of Country-wide roadshows – to create awareness - and complimentary medical training seminars - to equip the medics and healthcare providers of people living with Epilepsy (PLWE). Since its inception Angaza Kifafa has partnered with thirteen counties and reached over ten million Kenyans.
Bombela Concession

Gautrain Protected Strike

For the first time since inception Gautrain services were disrupted when workers embarked on a protected strike, negatively impacting Gautrain and road-users (due to traffic congestion) and ultimately the Gauteng economy. A successful crisis communication execution (including all stakeholders) resulted in minimal brand damage and contributed to a successful wage negotiation resolution.

10. Storytelling

Winner
MTN

MTN- Storyboard

Mustard TV
To bring an exciting workshop space to life for our client MTN, we built a video art installation that promoted interaction. Using illustration, capacitive touch circuitry, short throw projectors and projection mapped animation, the result was a larger than life artwork that comes alive when touched – telling the story of MTN’s history in African and Middle East in an exciting way.
Africa Innovation Summit

Finding Ground-Breaking African Solutions

Africa Communications Media Group
We were tasked with profiling and highlighting the role that African Innovators have in driving the continent’s development forward.
Microsoft Middle East & Africa

Microsoft Middle East & Africa (MEA)

WE Communications South Africa
Microsoft’s business across EMEA includes 32 subsidiaries incorporating 134 markets and close to 20,000 employees. WE’s role as lead PR agency is to serve as a specialist content hub that supports the communications strategy across the owned, earned and paid space in the Middle East &Africa, ensuring understanding of the unique needs of each market, ultimately telling ONE Microsoft story.

11. Influencer Communications

Winner
Mr Price

Mr Price Home #KitYourDigs

THB Verve
With the launch of its Student Starter Home catalogue, MRP Home wanted to create more authentic, word-of-mouth conversations with student consumers. Having never used influencer marketing before, they decided to try it out on this market and the resulting campaign enabled them to dominate online conversation around student digs décor leading into the start of the tertiary education calendar.
Sanofi Egypt

Media Healthcare Club

Misleading health news can lead to serious health conditions. In Egypt, there are no specialized writers with a scientific background which is considered as major challenge to raise the level of public awareness to prevent, manage diseases and support early diagnosis. Sanofi launched the “Media healthcare club” in partnership with Al-Ahram Institute to educate media to write scientific articles
Unilever

Mentadent P World Oral Health Day

THB Verve
On World Oral Health Day, Mentadent P wanted to raise awareness on the issue of untreated tooth decay, affecting 1 in 2 people globally and its mission to educate South African children to brush everyday, day and night. An influencer marketing campaign allowed us to reach a massive audience, driving engagement that led to the donation of over 60000 toothbrushes and toothpastes to needy children.

12. Launch

Winner
Unilever

Pond's Age Miracle

Edelman
POND'S needed to relaunch its Age Miracle cream using a strong storytelling narrative to create meaning with audiences while also driving strong product credentials. The result was the influencer-led #Unstoppable campaign.
LG

LG Home Appliances NPI Launch

Edelman
Edelman was tasked with introducing two new products from LG South Africa’s home appliance line to the South African market – the TWINWash washing machine and the InstaView refrigerator.
Nissan South Africa

Nissan Qashqui Media Launch

Edelman
In 2018, Nissan introduced the new Nissan Qashqai to the South African market. Nissan tasked Edelman with launching the vehicle to media to raise awareness about the vehicle, educate consumers about the style changes and ultimately drive share of voice for the brand.

13. Corporate Responsibility

Winner
Turner Broadcasting - Cartoon Network Africa

Be a Buddy and not a Bully with CN Buddy Network

BCW (Burson Cohn & Wolfe)
Cartoon Network Africa tasked BCW with the challenging, cause-driven project to raise awareness around the uncomfortable topic of bullying among kids across Africa. BCW recommended partnering with15-year-old, double amputee Paralympian and world record holder Ntando Mahlangu . Not only was Ntando of the right age, he too had been bullied for his physical disabilities.
RCL Foods

The Selati Cup Soccer Tournament 2018

THB Verve
The Selati Cup Soccer Tournament is an annual CSI initiative. With over 128 teams competing and over 15000 spectators attending the final, it’s an event that brings joy and hope to the locals. Having never invested in PR for this event, Selati wanted to create greater exposure, creating a narrative positioning Selati as a champion of grassroots soccer and a brand that is committed to the community
Unilever

Shield Sbonis’ iDiski

Edelman
Shield deodorant demonstrated true commitment to supporting communities by developing a campaign that gave young South Africans a chance to prove their soccer skills. The result: The Shield Sbonis’ iDiski campaign.

14. Event & Experiential Marketing

Winner
Dotsure

Dotsure Doggy Day with Guinness World Records

Clockwork Media
What do you do when your new client comes to you, asking for assistance in helping them promote their insurance package for pets? You help them break a Guinness World Record™ of course. And that’s exactly what we did for our client, dotsure.co.za. We proposed an event where they would attempt to break the world record for largest gathering of dogs wearing bandanas in one place at one time.
Unilever

AXE Party of the Year

Edelman
The AXE Party of the Year was a co-created event that demonstrated AXE’s commitment to local talent by creating a platform for South Africans to share their talent. AXE partnered with top creatives including Black Coffee, Nasty C and more to work collaboratively with consumers, creating work that would bring the magic of South Africa to life on the big stage for everyone to experience.
University of Cape Town

Women’s Day Event For Womxn By Womxn

Transformation is at the core of UCT’s strategic themes as laid out in the Strategic Planning Framework. UCT seeks to address the inequalities of the past and promote equal opportunities for the previously marginalised, especially women in academia. CMD arranged a Women’s Day event where icons such as Graca Machel, Mamphele Ramphele and Helen Zille shared their wisdom to inspire young women.

15. Corporate Media

Winner
Intel

She will Connect

WE Communications
Through ‘She Will Connect’, Intel set out to empower women with the basic tech skills needed to access equal economic opportunity. For the project to succeed, it needed to reach an audience with limited tech exposure. But, in just 7 months, WE helped Intel exceed their reach target, helping 1.5 million women take the first step in empowering themselves through technology.
Microsoft

Microsoft Like a Pro

Clockwork Media
How do you go about making a complex, niche product relevant to a consumer market while staying true to global best practice? That was our challenge when developing Microsoft’s Windows 10 ‘Like a Pro’ campaign, on behalf of major distributor Tarsus. Our brief was to generate leads using content as our weapon. In response we conceptualised a locally relevant, lighthearted campaign.
Sanofi Egypt

My travel project application

My Travel Project will eliminate the Paper approval work Flow with high level of simplification to the users for their day to day activities for the Business expense reports, also no need for long process of Approval for travelling. The benefits of this tool are that you can manage your expense and request from Mobile application and from abroad. There is option of Self Booking for travelling.