Best of 2016

1. Newcomer Agency of the Year

Winner

Grayling Market Entry: Make It Kenya

The establishment of Grayling Kenya in 2015 marked the first step in Grayling’s African market entry programme. We bring a new style of integrated, strategic communications consultancy to the region, operating to the highest international standards. Our multi-disciplinary team is staffed by a team that is 70% Kenyan. It includes a resident photographer and multimedia editors delivering work for what is now our biggest global client, Kenya’s Ministry of East African Affairs, Commerce & Tourism.

Engage Burson-Marsteller

Engage Burson-Marsteller provides business critical communication services that build reputation and ultimately benefit the bottom line.While our business may be new, our people certainly are not. With over 40 years of communications experience between them, Engage not only offers trusted expertise, but also strong networks, local knowledge and a passion for service delivery.

2. Agency of the Year

Winner

FleishmanHillard Agency of the Year

FleishmanHillard (FH) is recognised as one of the country’s leading public relations agencies & currently represents some of SA’s most prestigious brands. Our award-winning JHB team comprises of more than 70 communications professionals who are passionate & always connected. (Best Large-sized Public Relations agency, PRISA PRISMS, 2014 & 2015). FH is a truly global agency, but, our African roots are strong.FH has successfully run Pan-African campaigns and projects in more than 12 African markets

Project Care

Caritas is a leading integrated business communications firm. Caritas operates as a full service innovative reputation and marketing communication solutions provider. Caritas is affiliated to Regester Larkin (international reputation strategy and management consultancy) with offices in London, Abu Dhabi, Washington DC, Houston and Singapore and Investis, the world’s largest privately held software-as-a-service provider for corporate communications and investor relations.

Buson-Marsteller Africa

Burson-Marsteller Africa is the pre-eminent African public relations network. Through its network of partners and affiliates in 53 of the 55 African countries, 29 of them branded Burson-Marsteller, it offers an unequalled footprint and a tailored for Africa approach. It delivers to clients across the continent with partnerships proven over 20+ years. Burson-Marsteller Africa is the only network to have been a finalist in all six years of The Holmes Report African Consultancy of the Year.

Djembe Communications

Djembe Communications, launched in 2012, is an African born integrated communications consultancy. It operates across Africa and beyond, in Dubai, Lagos, London, Luanda, Maputo, Rabat, New York, Washington and Zurich. 30+ employees delivering corporate and government communications, branding, design, digital (including web/app development) and events. Short-listed for Best New EMEA Agency 2015 by Holmes; won the Silver Anvil Award for Excellency 2015.

3. Communication Team of the Year

Winner
Millicom Ghana

Tigo Communications Team of the Year

The Tigo Communications team is passionate, creative and well known for flawless executions that deliver results. Director for Corporate Communications & CSR-Gifty Bingley Senior Corporate Communications Manager - Dodzi Anku Communications Manager - Michael Sarpong-Bruce Internal Communications Manager- Alex Offei-Lartey Corporate Communications Specialist-Veronica Owusu-Ansah CSR Manager -Deborah Akakpo CSR Coordinator & Internal Communications Assistant-Lydia Biney

4. Energy

Winner
M-KOPA

M-KOPA and Levanter Africa - building a global leader

Levanter Africa
Nairobi-based M-KOPA has become the leading 'pay-as-you-go' energy provider to off grid homes. It has developed a better way to provide affordable, safe and clean energy to billions of people living off the grid. Along with its agency, Levanter Africa, M-KOPA has established a category-leading voice to help it drive up sales volumes and position the company as a global leader.

5. Technology and Consumer Electronics

Winner
Citrix

Proving a Mobile Workforce Pays

Hill+Knowlton Strategies
Citrix, a technology and cloud computing company, wanted to elevate themselves out of the traditional technology media and into the mainstream business media. H+K suggested that they undertake a study which considers the impact of a more flexible workforce on the South African economy and national GDP.
Microsoft

Microsoft Windows 10 Launch

FleishmanHillard
Microsoft set out to change its business forever with the launch of Windows10, its 1st free downloadable operating system. The US conglomerate launched in 13 global markets simultaneously with the objective of mass consumer reach. They wanted 100 million Windows10 downloads in 6 months. SA hosted an event with consumers (1000+), media (100+), influencers…the results were staggering.

6. Telecommunications

Winner
Ericsson Sub-Saharan Africa

Ericsson - Communications in Sub-Saharan Africa

Weber Shandwick
We helped Ericsson show how it was driving and supporting the social and economic transformation of Africa through ICT, with an ambitious engagement and thought leadership programme tailored to key African markets. We elevated Ericsson’s media profile and reputation, assisting with conversations with governments, deals with industry partners, and a solid role in shaping Africa’s future.
Camusat International

We are Camusat

Imagista
Through this 1st corporate film, we invite you to discover our vision, our mission & our values relayed on each continent. You’ll discover wonderful landscapes and rich & diversified cultures which Camusat perfectly adapted to. You’ll above all meet our men & women, share their daily lives, discover their actions, jobs & how do they sometimes face extreme weather conditions to connect the world.
Millicom Ghana

Drop That Yam

In late December 2014, Tigo Ghana launched one of the most talked about smartphone campaigns in Ghana. The campaign dubbed “Drop That Yam” was to encourage Ghanaians using feature phones to transition to smartphones and highlighted how the company is driving its digital lifestyle brand agenda in the telecommunications industry.

7. Finance

Winner
Abax Corporate Services Ltd

Ebola Fund Raising Campaign : Kass Konté Ebola

Blast Communications, Blast Communications
In November 2014, ABAX, an international provider of corporate management and advisory services, joined the fight against the Ebola outbreak in West Africa. Headquartered in Mauritius, ABAX now boasts clients operating in more than 35 African countries. ABAX raised more than 1.5 million Mauritian Rupees through a fund raising campaign.
Absa Bank Ltd

Absa - Budget Speech PR Activity

Every year the South African Minister of Finance, Nhlanhla Nene, delivers the National Budget Speech wherein he outlines the financial status of the country and financial issues that impact the state of the country. In preparation for the Budget Speech on 12th February 2015, a multi-disciplinary team (comprising Absa economists, social media and traditional media experts as well as tax advisors
Barclays Africa

Barclays Banking on Abundance

Cerebra, Edelman, Mann Made Media
In 2015, Barclays Africa, in association with Deloitte, hosted the Singularity University custom programme for the first time in Africa. The top 80 Corporate and Investment Banking clients were invited to an exclusive two-day conference that showcased the acceleration and scope of change that defines our new global marketplace and highlighted the importance of innovation for African development.
RisCura

Bright Africa

'Bright Africa' is an ongoing research project by RisCura into the investment opportunities/challenges for institutional investors in Africa, with the aim of establishing RisCura as the Africa investment expert. The report is in its 3rd year, and has achieved great success (international publicity, speaking invitations, business contacts, etc.) with little cash investment.

8. Health

Winner
Unilever

Global Goals & Lifebuoy Global Handwashing Day

Verve Marketing and Communication
Unilever is aware of its potential to create positive change globally and is already working toward many of the Global Goals through its brightFuture initiatives. Together with Global Citizen, Unilever aimed to drive awareness of the Global Goals, being adopted on 25 September, and show how it’s supporting the goals through its’ own brands. The campaign gained over 13 million media impressions.
African Union

African Union

FleishmanHillard
In October 2014,The Ebola outbreak dominated global media. By March 2015 interest & emotion on the topic began to wane.But, Ebola did not go away. The African Union asked us to show the world that Africa was committed to defeating Ebola & raise money to stop the spread. We started a movement by using a fully integrated approach,by using sensationalism to our advantage to contextualise the plight.
Malaria Consortium

Don't Gamble with Malaria - UNITAID Private Sector RDT Project

Malaria Consortium and partners (Population Service International - PSI, Foundation for Innovative Diagnostics - FIND and World Health Organisation-WHO) are implementing a 3 year project aimed at improving malaria case management through increased and appropriate use of malaria rapid diagnostic test (mRDTs) in the private sectorfirst piloted in 8 districts of Uganda.
Unilever

Lifebuoy Help a Child Reach 5

Verve Marketing and Communication
As one of Unilever’s brands with purpose, Lifebuoy continues to focus on new ways to protect against germs. Its Help a Child Reach 5 campaign aims to reach 1 billion people by 2020 by educating and promoting better hygiene practices. This campaign sought to amplify that message and assist Lifebuoy in reaching its’ target.

9. Fashion and Beauty

Winner
Unilever

Fair & Lovely Foundation

Magna Global
With the help of Fair & Lovely “you will your turn your cants into cans and your dreams into plans”, this was the brand's official idea that led to increase in market share & engagement of our target audience
Unilever

POND'S Selfie Confidence

Verve Marketing and Communication
The campaign tapped into the selfie phenomenon to connect with teen girls and launch a breakthrough skin care product that allowed them to feel more confident about their skin. As a result, the product has become the #2 brand (volume share) in the Acne Face Care Category.

10. Retail

Winner
Sandton City

Sandton City - The Empty Shop

Weber Shandwick
McCann and Weber Shandwick brought The Empty Shop concept to Africa, to help Sandton City shopping mall raise funds for charity partner HospiceWits. The public, celebrities and designers donated clothes to the pop-up store and the campaign exceeded expectations. More than four tons of clothing was donated for auction or to be sold in the charity’s shops, far exceeding the previous record.

11. Sports and Lifestyle

Winner
AfrAsia Bank Limited

AfrAsia Bank Mauritius Open 2015

The AfrAsia Bank Mauritius Open is the first ever tri-sanctioned golf tournament endorsed by the Sunshine, Asian & European Tours. This sporting event, the biggest ever held in Mauritius, was played at the Heritage Golf Club from 7-10 May 2015 with a total prize fund of €1-million available to the professional golfers, the highest prize purse ever to be paid out for a tournament held in Mauritius.

12. Entertainment & Culture

Winner
Tsogo Sun

Tsogo Sun's Amazing Slots Race

Strategic Public Relations
6 teams of 4 influencers, including media, celebs and bloggers took part in the Amazing Slots Race challenge, based on the reality TV show, to launch the 3rd annual Slots Factor Tournament. The race took them from Montecasino, north of JHB in 6 colour coded vehicles to Silverstar in the west. Challenges, pit stops and detours were completed in a race to the finish line - the Slots Factor machines

13. Science and Education

Winner
UNITED STATES INTERNATIONAL UNIVERSITY - AFRICA

Experience USIU-Africa

At USIU-Africa we BELIEVE that university is an EXPERIENCE that forges students to make an impact in their life and to the community. We utilized an integrated marketing communication approach over a period of 12 months with limited funds. The success of the campaign was realized by surpassing the total enrolled number of 6,000 students in May 2015 as opposed to the targeted timeline of Dec 2015.

14. Travel and Tourism

Winner
Ministry of East African Affairs, Commerce and Tourism

Make It Kenya: #MaraLive

Through the #MaraLive campaign, Grayling brought the majesty of Kenya’s greatest tourism product to the world in a truly innovative way, using Periscope to live broadcast The Great Migration. #MaraLive was an incredible success due to the thrilling content delivered in real time to people across the globe. It addressed head on the tourism challenges Kenya faced, with great results.
South African Tourism

#NigeriaMeetSouthAfrica - Destination Durban

TOPCOMM
South African Tourism aims to use the MTV Music Awards to create positive conversations about South Africa in Nigeria and ultimately encourage Nigerians to travel to Durban. #NigeriaMeetSouthAfrica was the key message. Generated over 19 Million twitter impressions in 10 days More than 10,000 Nigerians applied for South Africa visa in Nigeria within the period and over 7,000 were granted visa.

15. Food and Beverage

Winner
Scott Mauritius

PR What Else...! A Nespresso Case Study

Blast Communications, Blast Communications
PR Campaign to reinforce the position of Nespresso on the Mauritian market mainly through a competition and masterclasses.
Blumberg Grain

Blumberg Grain Partnership with Egypt’s Government to Revolutionize Grain Storage Woes

MEAComS, MEAComS
Blumberg Grain,a leading US based food security company,aimed to revolutionize Egypt’s agriculture industry by introducing proprietary technology and logistics centers across the nation. Our government and media relations campaign focused on reducing post-harvest losses in Egypt, currently in excess of 40 percent, to under 5 percent and save the economy US$ 200 million annually.
Castle Milk Stout

Castle Milk Stout Unplugged

Corporate Image, MetropolitanRepublic
Castle Milk Stout is a South African Breweries beer brand targeted at adults who take the time to savour moments in life of real value – the crafted life. The Unplugged talent search for an unsigned vocalist brings this concept to life for the brand's fan base. The campaign’s strategic intent was to drive understanding about what the brand stands for.
SHK Consulting

Taste Awards

The Taste Awards are a platform that celebrates the food and beverage culture in Kenya. Taste champions and recognizes innovation and talent. We are committed to raising the profile of our industry on the global scene through the homegrown bar and restaurant awards campaign.
Unilever

The Spirit of Ramadan

Magna Global
For the 2nd consecutive year, Lipton and Knorr scaled up the Kamel Karamak campaign to raise awareness on food wastage in Egypt especially in its peak period which is Ramadan, which through a slew of on-ground and online partnerships with key hyper markets the campaign grew legs and picked up a momentum all of its own.

16. Ecology and Environment

Winner
Unilever

Unilever brightFuture: Take Climate Action

Verve Marketing and Communication
Unilever brightFuture ignited a discussion around climate change globally & locally, pledging to plant 1 million trees in SA with Wildlands, and create sustainable livelihoods. 2 target audiences were asked to pledge for a tree to be planted on their behalf. Millennials attended an exclusive concert & mothers engaged via consumer media events and mall activations, generating over 100 000 pledges.
Environmental Investment Fund of Namibia

Namibia Sustainable Development Awards

In May 2015, the Environmental Investment Fund hosted Namibia's first ever Sustainable Development Awards. The Awards recognise the role individual and corporate entities play in promoting wise utilisation of natural resources for economic growth. The 5 categories developed have served as a beacon for sector-wide interest in the preservation of Namibia's environment and its ecological processes.
REDISA

Recycling and Economic Development Initiative of South Africa (REDISA) For excellence in enhancing a company’s overall reputation

FleishmanHillard
The world-first REDISA Plan has gained recognition locally and internationally and is contributing to the growing recognition of the need to implement circular economy approaches to ensure sustainable economic development. The intention of REDISA: • Assist the Department of Environmental Affairs with its mandate of cleaning South Africa of tyre waste • Assist government’s mandate of job creation

17. Government Agencies & Parties

Winner
Egyptian Government

Putting Egypt Back on the Investment Map

Hill+Knowlton Strategies
After four years of turmoil, revolution and political change, Egypt’s brand was tarnished. The Egypt Economic Development Conference (EEDC) in March 2015 saw the culmination of a four-month global H+K campaign to put Egypt back on the investment map. H+K was briefed to convince investors that investment rewards outweighed perceived risks.
All Progressives Congress

APC Credential Marketing

Chain Reactions Nigeria
All Progressives Congress (APC) – a merger of existing three political parties – though presumably new, targeted control of power at the centre by dislodging People’s Democratic Party (PDP) that had ruled Nigeria for unbroken 16 years. APC had a need for a robust structured political communication to sell itself and win the 2015 general elections
Ministry of East African Affairs, Commerce and Tourism

Ministry of East African Affairs, Commerce and Tourism, Kenya: Make It Kenya

In May 2015 Grayling was appointed by Kenya’s Ministry of East African Affairs, Commerce and Tourism to help address the decline in tourism and inward investment Kenya witnessed in 2015. To do this we developed and launched Kenya’s first ever international, nation brand - Make It Kenya – with President Uhuru Kenyatta. Our first tourism campaign, #MaraLive, reached 700 million people globally.
UGANDA NATIONAL DRUG AUTHORITY

UGANDA NATIONAL DRUG AUTHORITY AT 20 YEARS CELEBRATIONS

NDA is a Ugandan national regulator for quality, safety and efficacy of drugs since 1994. On celebrating its 20th anniversary, NDA set out on a national campaign in 21 districts in just four weeks. With a theme: consolidating NDA’s achievements in ensuring safe, quality and effective drugs in Uganda. These districts were selected due to challenges caused by unscrupulous Drug Operators.

18. Associations

Winner
GSMA

GSM Association (GSMA) - Mobile Broadband: A Catalyst for Growth in Africa

Weber Shandwick
Weber Shandwick helped the GSMA cut through the noise of the World Economic Forum Africa and position mobile at the heart of the debate on socio-economic development in Africa. A strategic paid, earned and owned campaign, including thought leadership & live CNBC panel with government ministers, yielded outstanding pan-African and international coverage & engagement that exceeded all expectations.

19. Non-Governmental Organisations

Winner
UNICEF

Missing Childhoods

Launching the global ‘Missing Childhood’ campaign a year on from the abduction of more than 200 schoolgirls in Chibok (Nigeria), UNICEF focuses attention on the 800 000 children – girls and boys – who have been killed, abducted, recruited by armed groups or forced to flee violence in northeast Nigeria and neighbouring countries due to conflict between Boko Haram and military forces.
Malaria Consortium

Village Health Clubs - PPA Project

Malaria Consortium introduced the Village Health Clubs way back in 2012 by training trainers; the trained trainers would then train the sub-county trainers to become a VHC facilitator. The intervention is implemented with strong involvement of the district health authorities and is building on the existing community health delivery intervention to improve health related behaviours.
PAAWA

My Pledge to them

Magna Carta Reputation Management Consultants Mauritius
Created for World Animal Week My Pledge to them campaign was created to sensitise people around the animal welfare in Mauritius, following several local issues and animal abuse in Mauritius.

20. Multi-Market Communication

Winner
Safaricom

This Is My Kenya

Squad Digital Limited
This Is My Kenya is aimed at changing perceptions of Kenyans and to encourage domestic and international tourists to explore the country. A social experiment video was recorded to test people's perception of Kenya using a series of images. Publishing the video on Safaricom Limited's social media assets resulted to over 66.6 million impressions in less than 2 weeks with thousands of picture
All Progressives Congress

APC Voter's Mobilisation Campaign and Credential Marketing

Chain Reactions Nigeria
All Progressives Congress (APC) had a need to get eligible voters to register by mobilising those with Temporary Voter Cards to exchange them for Permanent Voter Cards and those not registered before (either just attaining the voting age or unable to register in 2011) to participate in the fresh registration conducted by the Independent National Electoral Commission (INEC)
Eaton

Eaton - Brand Building in Africa

Weber Shandwick
We built power management company Eaton’s brand and media profile in South Africa and Nigeria from scratch, taking it from almost zero coverage to nearly 300 thought leadership pieces in one year, on hot topics from solar power, to construction safety, to the electricity crisis. Launching a Nigeria office, events and a strong media strategy helped Eaton secure partnerships with key distributors.
Ericsson Sub-Saharan Africa

Ericsson - Communications in Sub-Saharan Africa

Weber Shandwick
We helped Ericsson show how it was driving and supporting the social and economic transformation of Africa through ICT, with an ambitious engagement and thought leadership programme tailored to key African markets. We elevated Ericsson’s media profile and reputation, assisting with conversations with governments, deals with industry partners, and a solid role in shaping Africa’s future.
GSMA

GSM Association (GSMA) - Mobile Broadband: A Catalyst for Growth in Africa

Weber Shandwick
Weber Shandwick helped the GSMA cut through the noise of the World Economic Forum Africa and position mobile at the heart of the debate on socio-economic development in Africa. A strategic paid, earned and owned campaign, including thought leadership & live CNBC panel with government ministers, yielded outstanding pan-African and international coverage & engagement that exceeded all expectations.

21. Change Communication

Winner
Malaria Consortium

Malaria Control Culture Project

Tororo district’s outpatient attendance rates are similar to the national average, accounting for 40 percent of out-patient attendance, In light of this Malaria Consortium decided to embark on a behaviour changing campaign for the residents of tororo a strong communications campaign to strengthen healthy behaviours around malaria prevention and treatment so as to create a malaria control culture.
Communications Authority Of Kenya

Convincing Kenya About the Benefits of Digital Migration

Hill+Knowlton Strategies
Migration from analogue to digital broadcasting in Kenya had been decided on back in 2006, with a global deadline of June 17th. In preparation for June 17th, the Communications Authority of Kenya (CA) asked H+K to develop a plan to sensitise Kenyans on the benefits of digital migration and to migrate to the new platform.
Millicom Ghana

Tigo Ghana Digital Lifestyle Agenda

Tigo Ghana embarked on a massive transformation campaign to position the brand as a digital lifestyle enabler to move the public’s negative perception of the brand . This ambitious programme involved massive infrastructural developments, innovative product and marketing campaigns and a CSR strategy focused on education & digitization.
MultiChoice

CLARITY system launch

The company successfully migrated from an old business system to a new customer management system called CLARITY. CLARITY consolidates all the different systems into one ecosystem with an easy to use front end, making it easier for our customer facing employees to serve our customers.
Qalaa Holdings

Qalaa Holdings' Transformation

The marketing & communications team at Qalaa Holdings (formerly Citadel Capital) was handed the mandate to reposition the company's business model and communicate a new name and logo in two languages to markets in Africa, the Middle East and western financial centers. Over the course of 12 months the company was successfully repositioned from a private equity firm to an investment holding company.

22. Internal Communication

Winner
University of the Free State

B Safe Take Action Campaign of the University of the Free State, SA

Attacks on students hold a great reputational risk for the UFS and the institution had to act decisively not to lose students/prospective students, especially achievers who can choose to study at any university. The safety of students and staff became a strategic imperative of the university, and the CBM department used its various communication platforms in the BSafe campaign to raise awareness.
MultiChoice South Africa

MultiChoice Group Values launch

The objective was to merge our individual company values into a single set of Group company values. After consultations with stakeholders incl. employees, three values that encapsulate the group's identity were developed and launched group-wide. The success of this project is testament to what can be achieved when Human Resources and Communication teams work together.
Pam Golding Properties (pty) ltd

The PGP Academy

At Pam Golding Properties, we know that our commitment to successfully educate and equip our 2000 sales agent force – our greatest asset – is key. This includes providing the opportunities towards certification for the required professional qualifications, as well as the continual sharing of knowledge that aims to inspire, nurture and motivate.
University of Cape Town

Monday Monthly

Monday Monthly is an internal tabloid-sized newspaper that takes an in-depth look at UCT’s news, research and opinions. It is intended to highlight the most important issues and events taking place on campus, as well as raise relevant local and global issues of interest to the campus community. It also analyses some of the most compelling issues in any given month.
University of the Free State

Awareness campaign: Requirements of the National Student Financial Aid Scheme (NSFAS)

The National Student Financial Aid Scheme (NSFAS) assists financially needy and academically deserving SA students. Many students are unaware of NSFAS requirement, which places strain on the UFS admin services. Short messages, mainly on Facebook, explained the requirements and obligations in a comprehensible manner. See Annexure B in the work sample.

23. Crisis Communication

Winner
The Rezidor Hotel Group

Crisis Communication Plan: Ebola Epidemic in Sierra Leone

A month after the Radisson Blu Mammy Yoko hotel opened its doors in Freetown, Sierra Leone, the first case of Ebola was detected in the country. Rezidor implemented a crisis communications campaign to position the hotel as a safe and secure environment to stay or conduct business during the epidemic, and became THE location for key media, aid workers and government officials such as Tony Blair.

24. Content Marketing

Winner
Castle Milk Stout

Castle Milk Stout Unplugged

Corporate Image, MetropolitanRepublic
Castle Milk Stout is a South African Breweries beer brand targeted at adults who take the time to savour moments in life of real value – the crafted life. The Unplugged talent search for an unsigned vocalist brings this concept to life for the brand's fan base. The campaign’s strategic intent was to drive understanding about what the brand stands for.
Samsung Electronics South Africa

Samsung For The Love Of Food

Cheil, Efficiency Advertising and Marketing, Epic MSLGroup, Starcom MediaVest Group
South Africa is a very passionate nation. This is often celebrated in the various cultural assets. Samsung conducted research to substantiate this and identified sport and food as key contributors to breaking down cultural barriers and uniting the nation. As an innovative brand Samsung embarked on a passion marketing initiative aimed at building our diverse collective inheritance

25. Brand Relationship

Winner
AXE

Axe Polaris - Evolution of Hooking Up

Digital Republic
The last time Axe changed its look was 7 years ago, and a lot has changed since for our target. We created an integrated digital campaign, hero being a catchy music video that showed how hooking up had changed in the last 7 years. We had over 3.5 million video views,11.6% viral views on YouTube, 1,500 videos created on NewAxe.com, 190% increase in YouTube subscribers, and 22% increase on Twitter.
Eaton

Eaton - Brand Building in Africa

Weber Shandwick
We built power management company Eaton’s brand and media profile in South Africa and Nigeria from scratch, taking it from almost zero coverage to nearly 300 thought leadership pieces in one year, on hot topics from solar power, to construction safety, to the electricity crisis. Launching a Nigeria office, events and a strong media strategy helped Eaton secure partnerships with key distributors.
NISSAN

Nissan Magic

WE Communications
In lieu of the client launching new vehicles during FY15, WE was asked to create a stand-alone brand campaign that would generate publicity around the current vehicles & engrain Nissan into the lives of South Africans through powerful local storytelling. The #NissanMagic campaign has brought together top influencers to 'pay it forward' with kind acts, causing #NissanMagic to trend in South Africa.
Ogilvy & Mather Namibia

Brandulance

David Ogilvy once famously called Ogilvy a “teaching hospital” in a memo to the Board of Directors back in 1978. We decided to take his idea and turn our red Ogilvy van into our Brandulance. It is a reminder that, should there be any advertising or marketing emergency, or a brand be in dire need of assistance, there’s only one agency to call: Ogilvy & Mather Namibia and its dedicated team.
University of the Free State

KovsieGear Merchandise Shop

The KovsieGear shop was established as a logical extension of the brand-management role of the Department Communication and Brand Management. A previous shop was in private hands and the various departments and divisions of the UFS used their own initiative in purchasing branded clothing and other items. Now, the brand application can be controlled and money saved through bulk buying.

26. Launch

Winner
Unilever

Knorr Foul Mix

Magna Global
Moms put a great deal of time and effort into choosing what is best for them and their families; she always strive to provide her family with a great tasting foul dish similar to the one they love and buy from “foul carts” yet with the goodness and cleanliness of homemade dishes.
Beyers Chocolates

Beyers Chocolates: Art of Chocolate launch

Stratitude
Beyers Chocolates briefed the agency to design and launch their first premium chocolate box range. The agency had to design the 3 new chocolate boxes and implement a PR media and social media launch campaign. Media coverage is currently on ROI 1:2 and the launch was SA's top 5 trending topic on twitter with the campaign still achieving excellent engagement results.
Millicom Ghana

Tigo Music

Tigo Music was launched in partnership with Deezer, a leading international music streaming service, in order to provide Ghanaians with access to unlimited music on their devices. Tigo Music creates the platform for Ghanaians to celebrate African musical talents through concerts events, and provides local musicians with the opportunity to digitize, promote and sell their music.
Ministry of East African Affairs, Commerce and Tourism

Make It Kenya Launch

In September 2015 Grayling developed and launched a new brand for Kenya, Make It Kenya. Kenya’s President, Uhuru Kenyatta, launched the initiative during Kenya Week at EXPO Milan 2015. Kenya’s first international, nation brand campaign launch required a blend of branding, government relations, media relations, digital & social media marketing and event planning & management expertise to execute.
Tsogo Sun

Tsogo Sun's Amazing Slots Race

Strategic Public Relations
6 teams of 4 influencers, including media, celebs and bloggers took part in the Amazing Slots Race challenge, based on the reality TV show, to launch the 3rd annual Slots Factor Tournament. The race took them from Montecasino, north of JHB in 6 colour coded vehicles to Silverstar in the west. Challenges, pit stops and detours were completed in a race to the finish line - the Slots Factor machines

27. Relaunch

Winner
AXE

Axe Polaris - Evolution of Hooking Up

Digital Republic
The last time Axe changed its look was 7 years ago, and a lot has changed since for our target. We created an integrated digital campaign, hero being a catchy music video that showed how hooking up had changed in the last 7 years. We had over 3.5 million video views,11.6% viral views on YouTube, 1,500 videos created on NewAxe.com, 190% increase in YouTube subscribers, and 22% increase on Twitter.
Kasapreko Company Limited

Brand market recovery campaign: Launch of tamper-proof Hologram Seal on Alomo Bitters’ packaging

Chain Reactions Nigeria
Alomo Bitters, the flagship herbal bitters brand owned by Kasapreko Company Limited, Ghana continued to be counterfeited in Nigeria, resulting in loss of market share and significant revenue. Kasapreko had a need for strong anti-counterfeiting campaign to stem the de-marketing of Alomo Bitters and to regain market leadership.

28. Corporate Social Responsibility

Winner
Sandton City

Sandton City - The Empty Shop

Weber Shandwick
McCann and Weber Shandwick brought The Empty Shop concept to Africa, to help Sandton City shopping mall raise funds for charity partner HospiceWits. The public, celebrities and designers donated clothes to the pop-up store and the campaign exceeded expectations. More than four tons of clothing was donated for auction or to be sold in the charity’s shops, far exceeding the previous record.
Coca-Cola (Atlantic Industries)

Egypt Livelihood Program: 100 Villages Development Project

CARE, Misr El Kheir, Organizational Consultants (OC), The Egyptian Food Bank, UNICEF, UNWomen, Wahed Men El Nas
Coca-Cola’s Egypt Livelihood Program is a flagship CSR program dedicated to the holistic development of more than 100 Egyptian villages by 2020. By end of 2015, developments will cover 40 villages, reaching over 40,000 beneficiaries from clean water connections to homes, 46 schools, 32 medical centers & 14,600 beneficiaries from microbusiness projects with a focus on women.
NISSAN

Nissan Magic

WE Communications
In lieu of the client launching new vehicles during FY15, WE was asked to create a stand-alone brand campaign that would generate publicity around the current vehicles & engrain Nissan into the lives of South Africans through powerful local storytelling. The #NissanMagic campaign has brought together top influencers to 'pay it forward' with kind acts, causing #NissanMagic to trend in South Africa.
Paramount Group

K9 anti-poaching awareness powered by photo-journalism

Burson-Marsteller
With less than one week’s notice, a media strategy driven by visuals generated 450 photo-led articles across Africa, North America, UK, Europe, Asia, The Middle East, South America and Australia. This strategy launched the Paramount Group Anti-Poaching Skills and K9 Training Academy in SA, delivering circulation figures of over 600 million unique visitors and nearly 640 million in readership.
SHOUT

SHOUT SA

WE Communications
Three weeks and no budget. That’s all WE South Africa needed to pull off a successful pro bono media launch event attended by over 200 people. It generated coverage valued at over R9 million (AVE with no PR multiplier), got the hashtag to trend in top position countrywide and raised awareness for non-profit organisation SHOUT’s latest song #Smile to raise funds for libraries across South Africa

29. Event & Experiential Marketing

Winner
Samsung Electronics South Africa

Samsung Galaxy A Series GUINNESS World Record Brand Activation

Efficiency, Epic MSL Group
On 31 January 2015, Samsung Electronics South Africa brought together thousands of participants to break the GUINNESS World Record™ for the most contributions to an online album of selfies in 24 hours. The campaign was built around Samsung's latest smartphone range, the Galaxy A Series.The record breaking number of selfies was an astounding 12,598, which were all captured on the Galaxy A Series.
Djembe Communications

Offering African Insights

Forbes Insights
Djembe Insights, Djembe Communications’ research capability, delivers much needed data and analysis of issues pertaining to key trends in sub-Saharan Africa. This project focused on attitudes amongst 4000 young African entrepreneurs in Angola, Ghana, Mozambique and Nigeria. The report release was staggered across the four markets, each culminating in engaging round table events.
Egyptian Government

Putting Egypt Back on the Investment Map

Hill+Knowlton Strategies
After four years of turmoil, revolution and political change, Egypt’s brand was tarnished. The Egypt Economic Development Conference (EEDC) in March 2015 saw the culmination of a four-month global H+K campaign to put Egypt back on the investment map. H+K was briefed to convince investors that investment rewards outweighed perceived risks.
Strategic Communications Africa Limited

The World Is Your Garden

Strategic Communications Africa Limited
The third edition of the Ghana Garden and Flower Show (GGFS), flagship activity of the Innovative Ghana Garden and Flower Movement, took place from 10th to14th September 2014. There was a highly successful exhibition of horticulture in Ghana, promoting benefits available to the nation from horticulture, including health and aesthetic benefits. There were over 7000 participants.
Unilever

Fair & Lovely Foundation

Magna Global
With the help of Fair & Lovely “you will your turn your cants into cans and your dreams into plans”, this was the brand's official idea that led to increase in market share & engagement of our target audience

30. Public Affairs

Winner
Communications Authority Of Kenya

Convincing Kenyans About the Benefits of Digital Migration

Hill+Knowlton Strategies
Migration from analogue to digital broadcasting in Kenya had been decided on back in 2006, with a global deadline of June 17th. In preparation for June 17th, the Communications Authority of Kenya (CA) asked H+K to develop a plan to sensitise Kenyans on the benefits of digital migration and to migrate to the new platform.
Multichoice Kenya

Multichoice Digital Migration Campaign

Engage Burson-Marsteller Kenya
When Kenya, as a member of the ITU, decided to implement the global resolution to migrate from analogue to digital terrestrial TV broadcasting by 30th March 2015, there was an outcry by local broadcasters that spilled into the public domain and created confusion around the migration process. Our client, MultiChoice, was determined to be a part of the solution with regards to the digital migration.

31. Issues & Reputation Management

Winner
African Union

#AfricaAgainstEbola - African Union

FleishmanHillard
October 2014,The Ebola outbreak, dominated global media.By March 2015 interest on the topic began to wane, but Ebola did not go away. The AU asked us to show the world that Africa was committed to defeating Ebola & raise money to stop the spread. We started a movement by using a fully integrated approach, using sensationalism to our advantage to help solve the issue.
Millicom Ghana

Tigo - Reputation Management

To improve public perception about Tigo Ghana, the Corporate Communication team developed strategies to create awareness and build the reputation of Tigo, through initiating, managing and delivering corporate communications activities to ensure Tigo has a clear identity and high levels of goodwill and understanding among its various stakeholder groups.
University of Cape Town

Transform UCT Integrated Campaign

The Rhodes Must Fall movement generated widespread debate, discussion and media coverage locally, nationally and internationally. The Communications and Marketing department welcomed this as an opportunity to engage openly with students, staff, alumni and other role players in the university. The result was a campaign which communicated with the UCT community in a range of ways.

32. Annual Report

Winner
Environmental Investment Fund of Namibia

Annual Report of the Environmental Investment Fund of Namibia

The Environmental Investment Fund of Namibia published an innovative Annual Report in 2015 based on impact reporting to raise the international profile of the Fund and raise much-needed money for green developments in Namibia. As a result, the Fund has since been accredited by the Green Climate Fund to implement climate change adaptation projects valued at close to 37 million USD in Namibia.

33. External Publication

Winner
Pam Golding Properties (pty) ltd

Imagine Magazine

Imagine is Pam Golding Properties' bespoke property and lifestyle magazine - dealing not only with the magical world of property aspirations, it also offers the reader insights and knowledge from experts, and from real people living in their dream homes. It looks at property market trends from around the world, including property investment both locally and abroad.
Citrix

Proving a Mobile Workforce Pays

Hill+Knowlton Strategies
Citrix, a technology and cloud computing company, wanted to elevate themselves out of the traditional technology media and into the mainstream business media. H+K suggested that they undertake a study which considers the impact of a more flexible workforce on the South African economy and national GDP.
Millicom Ghana

Tigo Connect Magazine

A quarterly corporate magazine that highlights key projects, products and achievements of the company.

34. Corporate Advertising

Winner
Ogilvy & Mather Namibia

Brandulance

David Ogilvy once famously called Ogilvy a “teaching hospital” in a memo to the Board of Directors back in 1978. We decided to take his idea and turn our red Ogilvy van into our Brandulance. It is a reminder that, should there be any advertising or marketing emergency, or a brand be in dire need of assistance, there’s only one agency to call: Ogilvy & Mather Namibia and its dedicated team.

35. Corporate Film and Video

Winner
MEAComS

MEAComS Celebrates 7 Years in Business

Mirror Production House
August 2015 marked our 7th anniversary. We celebrated it with a video aligned with our mission that encourages youths and our CSR activities. Our video demonstrated how a small company run only by women, passed through political challenges, has turned to be a successful one. It made a great hit on social media and among our clients. As a result, one business partner started his own business later.
AfrAsia Bank Limited

AfrAsia Bank Corporate Film

AfrAsia Bank produced a corporate film showing its expertise in its core business lines: Private Banking & Wealth Management, Corporate & Investment Banking and International Banking. With innovative and tailor-made products and services, and clients in over 120 countries, the Bank reveals its global reach to help clients achieve their financial aspirations.
The African Motion Picture Company (Pty) Ltd

Blue Train

The film is a poetic look into the energy and romance found on board the Blue Train. As a small division within Transnet the train has a big overseas following and set out to showcase the scenery, lavish food and luxury experienced when going on the train adventure.
The African Motion Picture Company (Pty) Ltd

Sun International

The Sun International Film was produced to be used internally amongst staff to showcase the energy and extra ordinary proposition of the brand as well as to be used in each hotel's internal room network. The film is also used in web applications and trade shows. The film was aimed at staff, hotel guests as well as trade and investment industries.

36. Website

Winner
Ministry of East African Affairs, Commerce and Tourism

MakeItKenya.com

In September 2015 Grayling developed and launched a new international nation brand for Kenya’s Ministry of East African Affairs, Commerce & Tourism. The President of Kenya, Uhuru Kenyatta, launched Make It Kenya during Kenya’s celebrations for EXPO Milan 2015. The launch saw MakeItKenya.com go live, a website developed by Grayling to provide Kenya with a platform to connect to the world.
GetMore

Cell C GetMore

Stratitude
The Cell C GetMore website is a multi-layered, fully integrated, responsive, secure online portal. It gives GetMore's 130 000+ members secure, easy online access to their member benefits which includes special offers, online shop, dinner and movie bookings and a travel site. The site enables real-time registration and integration with the CMS / member database.

37. Microsite

Winner
SAFARICOM LIMITED

This is my Kenya

This is My Kenya aims to tell the visual story of Kenya through the eyes of its people while offering a national platform to showcase talent. The campaign has encouraged people to re-write the Kenyan story and take pride in being Kenyans by discovering and sharing images of hidden gems that promote domestic tourism and halt the misrepresentation of the country as depicted in Western media.

38. Social Media

Winner
Ministry of East African Affairs, Commerce and Tourism

Make It Kenya: #MaraLive

#MaraLive brought the majesty of Kenya’s mara region to the world in a truly innovative way, using Periscope to live broadcast footage of the wildebeest herd migration to a global audience. The campaign was an incredible success due to the innovative and thrilling real-time marketing approach deployed on the ground, maximised for global reach by Grayling teams across the globe.
SAFARICOM LIMITED

This is my Kenya

This is My Kenya aims to tell the visual story of Kenya through the eyes of its people while offering a national platform to showcase talent. The campaign has encouraged people to re-write the Kenyan story and take pride in being Kenyans by discovering and sharing images of hidden gems that promote domestic tourism and halt the misrepresentation of the country as depicted in Western media.
UNICEF

Missing Childhoods

Launching the global ‘Missing Childhood’ campaign a year on from the abduction of more than 200 schoolgirls in Chibok (Nigeria), UNICEF focuses attention on the 800 000 children – girls and boys – who have been killed, abducted, recruited by armed groups or forced to flee violence in northeast Nigeria and neighbouring countries due to conflict between Boko Haram and military forces.
Unilever

Close Up-Cupid Games

Magna Global
There was no doubt that on every Valentine’s Day, Egypt’s youth finds itself caught in the middle of yesterday and today. While they might have modern ideas about love, they lived in a society that frowned upon public displays of romance or affection, which was the insight that led us to take the whole communication online, which resulted to a huge amount of consumer generated content.
Vodacom

Vodacom Deezer reaches nearly 4 million music lovers with Influencer Marketing

Webfluential
Vodacom, a leading African mobile communications company, partnered with the music streaming app, Deezer. They aimed to increase awareness of Deezer among South African youth by stimulating conversation on social media platforms. Relevant music and celebrity influencers were selected to share content they created aligned with the brand’s messaging; with their Facebook, Twitter and blog audiences.

39. Mobile Communication and Apps

Winner
Ministry of East African Affairs, Commerce and Tourism

Make It Kenya: #MaraLive

#MaraLive brought the majesty of Kenya’s mara region to the world in a truly innovative way, using Periscope to live broadcast footage of the wildebeest herd migration to a global audience. The campaign was an incredible success due to the thrilling content delivered in real time to people globally on their mobiles, tablets and desktop devices.

40. Online Video Channel

Winner
Unilever

Close Up-Cupid Games

Magna Global
There was no doubt that on every Valentine’s Day, Egypt’s youth finds itself caught in the middle of yesterday and today. While they might have modern ideas about love, they lived in a society that frowned upon public displays of romance or affection, which was the insight that led us to take the whole communication online, which resulted to a huge amount of consumer generated content.