The African Excellence Awards were created to honour the most outstanding achievements of communications and HR professionals in their field. In addition to this, the Awards also provide an excellent networking forum for all attendees and take a comprehensive look at communications achievements across the African region.

The Awards are part of a worldwide implementation of Excellence Awards, being rolled out in Africa, Asia-Pacific, Europe, Latin America and North America simultaneously.

The Awards are hosted by Communication Director, the magazine for corporate communications and public relations, which is distributed worldwide with special editions for Europe and Asia-Pacific.

The Excellence Awards are open to public relations, communications, brand building and reputation management professionals from companies, consultancies, associations, institutions, universities and NGOs whose work has displayed exceptional talent and ability.
This year, we are also adding eight categories in the field of human resources. Hence, the Awards are open to HR in these categories.

Early deadline for all applications is 8 February 2017 (midnight CET). Late deadline is 22 February 2017 (midnight CET). Entries in the late deadline period, will be charged 90 USD extra per entry.

Both the client and the agency can submit campaigns to the competition. All communications, such as the announcement of shortlists and winners, will mention both the client and the agency. The finalists’ project titles, together with the name of the organisation and agency (if applicable), will be documented in brochures, on the website and at the gala.

You may submit your application using our online system at:
Your completed application must contain the following elements:

  1. General contact details about the entrant(s), the involved organisation and agency (if applicable).
  2. The main details of the project: a) short summary of the project at a maximum length of 400 characters (including spacing and punctuation), b) time frame of the project, c) budget in USD (This is not a mandatory field but it plays a major role in helping the Jury assess your project. The information will not be distributed.), d) number of employees working on the project.
  3. A project description of no more than 2,000 characters in total (including spacing and punctuation) must be provided, including the following information: a) the initial situation leading to the creation of the project, b) the objective of your campaign, c) the strategy involved in the campaign, d) how the project was implemented, e) the results achieved by the campaign (e.g. sales and awareness increases, media monitoring, click and user rates, benchmarking and KPI results).
  4. Include one picture that best represents your project (for example, the cover of a report, or a picture of your event) which will be used to illustrate your project to the Jury. This picture will be published if your project is shortlisted.
  5. Supporting material illustrating the main points and essence should be carefully selected. You can upload your material online. There is a limit of three supporting documents (one document equals one digital file or one hard copy). Items accepted as supporting material include, for example, planning documents, press releases, press kits, pictures, brochures, PowerPoint presentations of no more than 10 slides, movies of no more than three minutes and any online material or other unique media. You can upload your supporting material using the online system.
    The following file formats are accepted:
    – For pictures: .jpg /.jpeg, .gif, .png. (ideally in print quality; 300 dpi)
    – For videos/movies: .mov, .flv, .avi, .mpg /.mpeg (no larger than 50 MB, ideally max. duration of 3 minutes), or a link to the website where the video is posted
    – For presentations: .pdf, .ppt (ideally convert .ppt into .pdf format, no larger than 5 MB)
  6. You can specify up to three links to websites, social media platforms, intranet sites or online videos.

By characters, we mean all letters, spaces and punctuation marks. The easiest way to count these is to use the word count function in Microsoft Word, if you have access to it. You’ll find a counter while filling in the application. As all texts are uploaded onto the application intranet, and space is limited, texts will automatically be cut off after 2,000 characters.

You can submit an entry into as many appropriate categories as you like, and you can (although you do not have to) tailor your supporting documents for each category, even if the campaign being entered is the same. You can easily duplicate your filled in submission online by using the “copy button” in the application process.

Please note: the application fee is per project entered and per category.



Any project created or published between November 2015 and December 2016 may participate in the competition. A large part of the project must have taken place during that time frame, however, it is not necessary for the whole project to have been completely implemented in this period. Projects can also still be ongoing.

If projects started earlier than November 2015, a significant change must have been implemented within the time frame. Please refer to results that have occured in the timeframe November 2015 to December 2016.

Projects taking place between November 2015 and December 2016 will be considered for the Awards if they had their main roll-out and impact during this timeframe. Projects after December 2016 will not be considered.

You can submit publications in a different language than English to support your application; however we ask that all application material (for example, the application forms and the project description) are submitted in English.

Yes, you are still able to enter the Awards, but financial data helps the Jury members assess the applications properly. All such information is treated with utmost confidentiality, and will never be published or released, should you decide to provide it.

Applications can only be submitted online.

Hard copies can neither be considerd for the voting, nor be sent back.


Every application submitted after the early deadline, between 8 February 2017 (00:01 a.m. CET) and 22 February 2017 (midnight CET), will be charged a late fee of 90 USD per project/category.

The application fee applies per project entered and per category. Until 11.59 p.m. CET on 8 February 2017, the first application is 250 USD, and each additional application submitted is 150 USD.

Between 9 February (00:01 a.m. CET) and 22 February (midnight CET), which is the late deadline registration period, applications come with an extra charge of 90 USD each.

You may pay by credit card or invoice. All prices come with VAT.

Please note: Tickets to the Award Show, where the winners will be presented with their awards, must be purchased separately.

To finish your application(s), you will have to check out through our integrated shop-system. We kindly ask you to pay directly by credit card or to request an invoice. The invoice will automatically be sent to you  via email. If paid by credit card, you’ll receive the payment confirmation via email.

Please consider:

Invoices are payable immediately upon issue. Unpaid entries will be excluded from being shortlisted. In case your invoice needs to be changed, please contact the Awards team immediatley (

No, you do not. You may register for the awards gala when the shortlist is published.

If a winner does not pick up their trophy at the ceremony, we will send it via mail. Postage will be invoiced to the winner.

The Jury consists of leading communications and HR professionals from companies, agencies, associations, institutions and universities.

After the late deadline for entries has passed, our Jury will review all submissions online and determine the winners.

The Jury will evaluate the applications on the following criteria:

– Creativity and Innovation
– Strategy
– Implementation
– Results and Impact

The category “Agency of the Year” will be evaluated on the following criteria:

– Client Development
– Strategic Focus & Impact
– Team & Business Development

The category “Communications Team of the Year” will be evaluated on the following criteria:

– Business & Project Development
– Team Development
– Impact

The category “PR Professional of the Year” will be evaluated on the following criteria:

– Perfomance
– Visions & Ideas
– Impact

Companies or organisations of Jury members may still enter the Awards competition. However, the Jury member is not allowed to take part in the judging process for any category into which their organisation/consultancy has submitted projects.

Unfortunately, due to the high number of entries we receive, we are not able to give individual feedback.


Any questions? Please contact us:
Anna Augsburger
Team Lead Awards Management
+49 (0)30 8485 90