Campaigns embody the essence of strategy in pushing a product, promoting a company or bringing a public figure to prominence in the public consciousness. Presenting a core idea through various approaches and angles, the execution of a well thought-out campaign brings the message home and allows its audience to identify with the subject.
The quality of a campaign is not necessarily related to the given budget. Campaigns embody the essence of strategy in pushing a product, promoting a company or bringing a public figure to prominence in the public consciousness. Presenting a core idea through various approaches and angles, the execution of a well thought-out campaign brings the message home and allows its audience to identify with the subject. The Excellence Awards honour the best campaign with a maximum budget of 10.000 USD per year.
Deriving from the Latin ‘agentia’, which means ‘doing’, agencies strive in just such a direction. Through their expertise in a variety of communication issues, the winners of this category excel and take hold of a brief and running with it, delivering results and displaying imagination.
We all know that successful communications is needed for a smoothly-run company, institution or NGO. But this category is looking for the in-house team that takes communications to the next level and helps position the organisation as a leader in the field.
Industries and Institutions
From something as fundamental as teaching a child how to read, to the ambition of sending humans to far-off planets, technology drives our lives. However, the act of explaining and promoting the advantages of new technologies has to content with challenges such as general lack of knowledge, ‘news fatigue’ and overcrowded markets. The best campaigns and projects in relation to technology and consumer electronics organisations will be rewarded in this category.
Cultural and lifestyle choices are central to the human experience. The variety of cultural and lifestyle defining activities available to us helps us to realise our potential and generally just keep life interesting. The greatest communications campaigns or projects from the culture and lifestyle industry will be recognised in this category.
NGOs and associations have the challenging task of combining the interests of various stakeholders and communicating them to their varied partners whilst retaining their independence from governments. They are in unique positions and their communications strategies are affected by a unique set of restrictions and rules. This category rewards the best of communications from non-governmental organisations and associations.
A coordinated and diversified use of communications channels creates a robust and often more direct relationship with stakeholders. Both offline (e.g. print ads, events, sponsorships) and online tools (e.g. webpages, video clips, emails, images) can be used for a coherent and cohesive ways of communicating with different segments of the public. The category “Multi-Channel Communications” will be given to a campaign or a project that uses its tools in an orchestrated manner.
Things don’t always go as planned and when they go wrong, crisis communications step in and help to guide the company or organisation through rough waters to a safe and secure position and reputation.
In an era of information overflow, it has become vital for brands to engage stakeholders through honest and authentic “stories” and thus secure their attention in a unique way. This category recognises campaigns or projects that use storytelling as an empowerment marketing tool.
Opinion leaders have always been important in communication but in the digital world that appreciates peer insight, their position is even stronger. In order to drive brand success, communication departments and agencies include key influencers in their communication strategies. This is how bloggers, video bloggers as well as celebrities impact the consumers’ decision-making process. The Award goes to the influencer outreach campaign/project that proves its strategic and effective use digital media and communication while also considering how they attained authenticity and credibility.
With the release of a new product, every company hopes that it will be well received and surpass expectations. A smooth and targeted product launch is critical to its success, but creating such a scenario requires not only a great product but great minds behind its introduction to the market. You may also enter your relaunch campaign. What’s old is new again! Sometimes products that have faded in the public consciousness have the opportunity to spring back into life, finding a new audience. The relaunch campaign drives the product to new heights, rejuvenating it for a newly receptive marketplace.
Presently, highly elaborate programmes engage in environmental or social concerns all over the world. The code of ethics and standards corporations undertake to better themselves raises the bar not only for the benefit of the organisation, but also for the betterment of the community. Communicating activities to the public is a crucial element in the success of CR campaigns or projects.
Pulling off a successful event allows the reputation of an organisation to live up to its hype, or to gain further esteem. Connecting the dots to make this happen requires the utmost in planning and quality decision-making skills.
Corporate Media and Tools
Translating the values and goals of the company onto film is the challenge when creating a video which will accurately and successfully represent the company to stakeholders and interested parties, as well as attracting the best employees. Please note: this category excludes paid advertising in external sources.